| Gender
Communication:
This area examines sex and gender based differences in communication
as well as patterns of interpersonal
interaction between genders.
Mass
Communication: This
area examines history, political economy, and social effects
of the various channels of mass
communication.
Communication Theory: This area examines attempts to devise
explanatory and interpretive principles used to understand
the role of communication in various social contexts.
Interpersonal Communication: This area focuses on the communicative
behavior of dyads, or pairs of people, in a variety of social
contexts and in the ways communication can help maintain healthy
interpersonal relationships.
Communication Ethics: This area examines principles that can
be used to devise responsive and moral communication practices
in interpersonal, group, and mediated contexts.
Argumentation: This area examines patterns of reasoning in
public and mediated discourse. Standard topics include the
ways in which evidence is used to support arguments and the
analysis of common fallacies in reasoning.
Public Address: This field examines historical and social
contexts of speakers and speeches. STandard topics include
the study of the communicative aspects of political campaigns
and the rhetoric of social movements.
Political Communication: The subject of this area is the study
of the various roles that communication plays within political
systems. A standard topic is the governmental uses of propaganda.
Advertising: As taught in communication programs, this area
encompasses the history and social repercussions of advertising
institutions as well as training in the practices of advertising.
Health Communication: This area relates communication theory
and research to the practices of health professionals and educators.
Standard topics include the study of provider-client relationships
in medical settings and the use of communication campaigns
to diffuse health information.
Journalism: This area covers the social and politcal contexts
of journalism as well as techniques of journalistic practice,
such as newswrting and copy editing.
Family Communication: This field examines the types of communication
patterns and dynamics that characterize family groups.
Media Literacy: This area of pedagogy examines the social,
political, and economic factors that shape media products as
a way to develop critical thinking skills relating to media
use.
Small Group Communication: This area focuses on communication
patterns and dynamics among three or more persons who are linked
together for a common purpose or whose activities influence
each other.
Rhetorical Criticism: This area of inquiry examines written
and oral communication as a way to study the ways language
creates relationships between speakers, or authors, and their
audiences.
Communication Education: This area focuses on patterns and
dynamics of communication in padagogical contexts, such as
classrooms. A standard topic of this area of research is the
effectiveness of different communication styles as ways of
encouraging learning.
Language and Social Interaction: This field examines verbal
and non-verbal behavior in various social contexts to study
the relationships between communication and social organization.
Communication Law: This area of study focuses on governmental
regulation of communication. Standard topics of research include
First Amendment law and media regulations.
Media Technology: This area tends to explore technical aspects
of media and trains students in their use. Typical courses
of study include multimedia technologies and production courses.
Persuasion: This area of study examines the conditions under
which communication leads people to accept a belief or take
a course of action. Basic topics include attitude formation,
theories of motivation, and the uses of propaganda.
Visual Communication: This field of study examines the communicative
dimensions of the visual environment, by studying such items
as photographs, architecture, paintings, and advertisements.
Mediation and Conflict Resolution: This field exmines ways
in which communication can be used to resolve disputes, whether
of an interpersonal, intergroup, or international nature.
Organizational Communication: This area of inquiry examines
how communication shapes organizational processes and interpersonal
relationships in work and other formal settings.
Intercultural Communication: This area examines similarities
and differences in communication patterns associated with membership
in specific cultures and processes of cross-cultural communication.
A standard topic is the study of media as conveyors of cultural
values.
Communication Disorders: This field studies physiological
impediments that affect one's ability to communicate and develops
techniques to counter these conditions.
Public Relations: This field trains students in the professional
techniques of fostering goodwill toward a person, firm, or
instituion.
Speech Communication: This is a general title for the field
of research that examines the nature, processes, and effects
of human symbolic interaction. Research in this area includes
the study of non-verbal as well as verbal forms of communication.
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