EDUCATION:

University of Notre Dame, Notre Dame, Indiana 46556

Ph.D. English

Specialization in Modern Drama

August 1988

ACADEMIC EXPERIENCE:

Saint Mary's College

Professional Writing Specialist, 2001-present

Internship Coordinator, Department of English

Assistant Director, Writing Proficiency Program

Courses taught: Magazine Writing, Language and Literature, Practical Writing

 

Assistant Professor, Department of Communication, 1990-2001

Departmental specialization: public relations/advertising

Adviser, Saint Mary's/Notre Dame chapter of the American Advertising Federation (AAF)

Courses taught: Introduction to Communication, Public Relations, Writing for Advertising & Public Relations, computer skills in Pagemaker and Quark Xpress

Yearbook adviser, 1994-1999

Executive Committee of the Faculty Assembly, 1996-97

 

University of Notre Dame, Notre Dame, Indiana 46556

Adjunct Assistant Professor, Freshman Writing Program, 1988-1990

Teaching Assistant, Freshman Writing Program, 1983-1988

Courses taught: Freshman Seminar, Composition and Literature

 

PUBLICATIONS:

Book publications:

Principles of Advertising: A Global Perspective, 2nd edition, with Monle Lee, Haworth Press, 2005

21st Century Feature Writing, Allyn and Bacon, 2004

Principles of Advertising: A Global Perspective with Monle Lee, Haworth Press, 1999

Five case studies--Children's Hospital in Chicago, WTTW Chicago, Hallmark Cards, State Farm Insurance, and CCH in Riverwoods, Ill., in J. Steven Kelly and Susan K. Jones, Readings and Cases in Integrated Marketing Communications, Racom Communications, 2004.

"State Farm" and "Children's Memorial Hospital" in Bob Stone and Ron Jacobs, Successful Direct Marketing Methods, McGraw-Hill, 2001, pp. 140-142, 358-360

Contributor to George Rodman, Making Sense of Media, Allyn and Bacon, 2001, pp. 334-364

"Poem for Kitty" in Loaves and Fishes, ed. Alice Friman, Indianapolis: Writers' Center Press, 1983, p. 15 (reprinted from Indiana Writes, Spring 1981)

"Twister" in The Landlocked Heart, ed. F. Richard Thomas and Michael Wilkerson, Bloomington and East Lansing: Indiana University Press and Michigan State University Press, 1980

Journal publications:

"A Postcard From Daytona Beach," "The Forgotten Glass," and "for M [Milan Kundera]," three poems in The Broad River Review 2006.

"Advertising, Community and Myth: El Toro de Osborne," with Alyson Leatherman, in The Journal of Social Science.

"Children's.com" with Eve Caudill, extended abstract in Frontiers in Direct Marketing, Spring 2000. This case study was awarded the first place in the Direct Marketing Educational Foundation/De Paul University annual case writers competition at the meeting of the Direct Marketing Association, Toronto, October 25, 1999.

"City of Light, City of Love," Journal of Educational Travel, Fall 1999

"A leader much like ourselves," distributed by Scripps Howard News Service, March 1998, published in The Atlanta Constitution, March 17, 1998, A11.

"Hallmark Gold Crown Card Program: Member Relations in a Relationship Industry," Frontiers in Direct Marketing, Vol. 1, Summer 1999. This case study was awarded the second prize in the Direct Marketing Education Foundation/De Paul University annual case writers competition at the meeting of the Direct Marketing Association, San Francisco, October 12, 1998.

"Toward a Cyberdemocracy: Political Promotions on the Internet," with Amy Codron, The Journal of Nonprofit and Public Sector Marketing, Spring 1998

"Not a Textbook Case: The customer-focus challenges of Integrated Marketing Communication at CCH," with Tony Hughes, published in Cases in Marketing Management, 7th ed., Irwin, 1997

"Luckless in New York: The Schlemiel and the Schlimazl in Seinfeld," The Journal of Popular Film and Television, Fall 1994

"The Cats Will Know," translated from the Italian of Cesare Pavese, Blossom Review, Number 3, Spring 1991, p. 42

"Intermezzo," "Brown Autumn," and "Summer of Deceit," Southwestern Michigan Review, Issue 4:Number 1, pp. 14-15

"A Father and His Daughter," "It is May," and "Tolerance" (translated from Italian), Blossom Review, Number 2, Spring 1990, pp. 3, 24, 30

"Lament for the Lost and the Fallen" and "The Magic Man," Blossom Review, Number 1, Spring 1989, pp. 15, 17

 

In addition to hundreds of newspaper features and reviews published as a Special Assignment Writer for The South Bend Tribune, I have published over 90 poems and stories in literary journals and anthologies, including Poetry Now, The Northwest Review, Indiana Writes, and North Country>

OTHER PROFESSIONAL EXERIENCE:

Advanced Placement Institute, Saint Mary's College, Advanced Placement English Language workshop

Summer 1992-2005

Educational Testing Service/The College Board Advanced Placement Exam Reading

Faculty Consultant, English Language 1997, 1998, 2000, 2001, 2002, 2003, 2004, 2005, 2006

The South Bend Tribune, South Bend, Ind.

Special assignment writer: lead arts reviewer, features in entertainment section and Michiana Magazine, 1974-1999

International Radio & Television Society Faculty/Industry Seminar

Seminar on the Internet, February 5-9, 1997, New York City

DePaul University Institute for Direct Marketing

Case Study Writing Team, 1995-present

Yellow Pages Publishers Association

Yellow Pages Educators' Seminar, Denver, Colorado, August 4-6, 1996

Direct Marketing Education Foundation

Direct Marketing Institute for Professors, Chicago, May 31-June 2, 1995

Popular Culture Association, Bowling Green, Ohio

Area Chair for Jewish Studies 1992-1995

Indiana Teachers of Writing

Board of Directors, Publicity Director, 1992-1994

HONORS AND AWARDS:

First place winner in the Annual Case Writing Competition, "Children's.com," with Eve Caudill, Direct Marketing Educational Foundation/DePaul University, Fall 1999

Student Leadership Award nominee, May 1999

Second place winner in the Annual Case Writing Competition, "Hallmark Cards: Relationship Problems in a Relationship Industry," with Monle Lee and Susan Seymour, Direct Marketing Educational Foundation/DePaul University, Fall 1998

First place winner in the Annual Case Writing Competition, "Fund-raising Problems at WTTW," with Jon Shidler, Direct Marketing Educational Foundation/DePaul University, Fall 1997

Lily Research Mentorship grant, awarded by the Saint Mary's College Office of Multicultural Affairs, 1997

Elected to the Justice Education Committee, 1996

2nd Runner Up in the Annual Case Writing Competition, DePaul University, Fall 1996

Fellowship for the Direct Marketing Education Foundation May 1995

Lilly Endowment Award for "The Grammar of Persuasion" with Paul Shore, 1992

Faculty Development Grant Award for Popular Culture Group development, 1990

Project co-director, "Who Am I and Where Am I Going?" for at-risk youth, Michigan Council for the Humanities, 1989-90

Lake Michigan College Faculty Development Grant, 1989

Merit scholarships for all graduate and undergraduate work, University of Notre Dame and Indiana University

Sylvia Auxier Trent Award for short story, Pikeville College Press, 1979

Danforth Fellowship Finalist, 1978

Phi Alpha Theta Award for historical writing, 1978

Indiana Collegiate Press Association Awards for short story, journalism, and translation, 1997-78

National Scholastic Press Association All-American Award for editing, 1975