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303 Haggar College Center
Saint Mary's College
Notre Dame, IN 46556
(574)284-4595
Creative Services
The
Production Process
FAQs
Essential
Information
Start
a project (on-line form)
Request
a Photographer
(on-line form)
Business
Cards (on-line form)
Name
Badge Orders (on-line form)
Price
List (Pdf)
••••••••
Helpful
info
& Creative Resources
- Publications
Policy*
- Purpose
of Graphic Standards*
- Graphic
Standards Manual*
- Portfolio*
- Downloadable
Graphics & Logos*
- Feedback
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The
Production Process
1.
Production Meeting
All
projects begin with a production meeting. When you have a publication
project in mind, you start by meeting with Marketing Communications
(Creative Services) staff to discuss the following:
Publication
Parameters
• Target
audience/distribution
• Objective of publication
• Type of publication
• Design ideas
• Request for copy outline (if a new publication)
• Contact person, sources of information
• Review of production procedures
• Schedule
• Paper selection (to be confirmed)
• Number of inks
• Other means of promoting the client’s program/event
(i.e. advertisement, News & Events, Courier, news
release, public service announcement, the Web)
Budget
We
request that you have an estimate of the budget that can be allotted
to the project. To expedite the billing process, it would also be
helpful for you to provide the appropriate budget account number.
Printing/Delivery
• Quantity
required
• Target date for delivery
• Final approval/sign-off authority
• Delivery location
Depending
on budget considerations and the complexity of the project, the Creative
Services staff will help determine whether the job should be handled
by our own Printing Services
department or if it should be outsourced to an off-campus vendor.
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2.
Production Schedule
Following
the initial meeting, we will send you a production schedule for the
project along with a summary of discussions/agreements from the first
meeting. If any of the deadline dates in the production schedule are
missed, production will be rescheduled and delivery dates will be
adjusted.
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3.
Copy Preparation
To
start the production we need you to provide the first draft of the
copy for proposed publications in an electronic format (i.e. on disk,
or via e-mail with attached file) and in a hard copy format as well.
Text files should be straight copy with no formatting using either
Word or WordPerfect software.
Copy
that requires approval from more than one source should be submitted
to Creative Services for layout and design only after circulating
and receiving approval from all necessary parties.
Any
significant changes/additions/alterations to the copy after submitting
to Creative Services for design/layout will be considered Author’s
Alterations and will affect the delivery schedule of the printed piece.
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4.
Design
Mock-ups
- the final copy will be submitted to the graphic designer who will
prepare layouts of the design (if it is a new publication).
Concept
approval — we will submit color mock-ups to you for feedback;
you are then expected to return the layouts, with suggested revisions,
in a meeting with the production coordinator.
Photography
Any photographs or graphic elements needed for the design of the publication
are determined at this stage of production. Marketing Communications
maintains an extensive library of color slides, photographs, and transparencies
for use in your publication. If existing images do not meet your needs
we can engage a freelance photographer to take photographs for your
publication. In cases where a photographer must be hired specifically
for your needs, your department will be charged.
If
you have existing photographs you want to use in your publication,
they should be color prints or slides of professional quality. If
you choose to use digital images they must have a minimum resolution
of 300 dpi. Note: Images that are satisfactory for web
usage are not satisfactory for print purposes. Also, we cannot
lend images from our library. If you would like to order duplicates
of our slides, photographs or transparencies, we can facilitate the
order, at your department’s expense.
Artwork
If
you have existing artwork or artwork from an outside designer, the Creative
Services staff will work with you to incorporate these design elements
into your publication.
First
color proof of design - the graphic designer will prepare the
first design layout and we will submit a color proof for your review.
At this point you are responsible for proofreading and approving
all copy. When you are finished reviewing the first proof,
you return the proof with your revisions/minor changes and meet with
the production coordinator to discuss necessary alterations.
Second
color proof of design - the graphic designer will prepare a second
color proof for final minor changes. As in the first proof,
you are responsible for proofreading and approving all copy.
When finished reviewing the second proof, you return it with suggested
revisions in a meeting with the production coordinator. If there are
no minor revisions or corrections, a signed Proofreading Checklist
is required for the production process to continue to the next phase.
Minor
changes, such as correcting typographical errors, inserting a word,
etc. may be made at this stage of production. Major changes, such
as inserting or deleting large blocks of copy or rearranging text
or photograph/graphics placement, will require a major redesign of
the publication, will be considered Author’s Alterations, and
may require adjustment of the previously agreed upon production schedule.
NOTE:
If accurate cost estimates for the printing of the publication are required,
you can request them at this stage of production. The production coordinator
will supply printing quotes from several print vendors. The production
coordinator will provide you with competitive quotes from which to choose.
Once you decide which quote meets your needs, we ask for signed approval
of the quote before the publication proceeds to the printing stage.
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5.
Printing
Preparation
for printing - once you have approved
the final color proof, the graphic designer will prepare the publication’s
file for printing. Working with the production coordinator, the graphic
designer will meet with a representative of the selected print vendor
to discuss the technical information related to the project and will
submit the electronic file for production.
Final
proof (if required or necessary) - the printer will submit a color
proof or blueline of the publication to Creative Services for approval.
The production coordinator will share this proof with you as a last
step in the approval process.
Approval
Policy
Marketing
Communications requires approval from you or a representative of your
department on publication projects in order to ensure that information
is thoroughly reviewed. Marketing Communications will assist in proofing
copy for grammar, punctuation, syntax and spelling but we are unable
to assume responsibility for the detailed information submitted for
every publication. Should an approved print job include errors or
omissions not identified in proofing, Marketing Communications assumes
no financial responsibility for reprinting the project.
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