Man as the Consumer
The consumer for men is considered to be the "average guy". While this leaves the category very wide, it tells us that if you do not use this certain product, then you are not average, most likely below average.
The way to escape from the real world, according to the ad, by having this portable DVD player. If you buy this product, then where ever you go, you can have a break from the real world. If, for some reason, you do not have this, there is something wrong, like you are not paid enough to afford it. Man as the consumer ads give the impression to men that if you do not have this, you are not good enough.