Female as Domestic
The domestic role for females in advertising is one that hurts society more than we think. Women are shown as the only ones who are able to manage the house, as well as children. With these ideas, it is hard for women to be able to have a career and a family because they are expected to be perfect at both.
In this ad, we see a woman who is not organized about moving and looks as though she does not know what to do next. If she uses this marker, she will have a better handle on things. Her marker is the only thing in the world that would allow her to be more organized about things, instead of having someone else around to help her out.