Erotic Man
Just as females are often depicted with their bodies, recently men have also been subjected to being put on display. The Erotic Male is the stereotype for the ideal man, usually with well-defined arm and stomach muscles. Of the 9 types of men in advertising, this is the most common, showing in about 37% of ads.
The focus of the advertisement is the man's body. The actual product is shown in the bottom right-hand corner and the name of the product is written across his chest, a place that draws attention to both the name and that area of the man.