Man at Work
The Man at Work is shown at work. Usually the man will be involved in a more blue-collared job than a white-collared one.
Cigarette advertisements are the most likely ads to show a person using the product. Here, you see the bartender at a fancy club of some type lighting a cigarette. He is smiling, so it seems that the product will make him happy. The words "Rich & Classic" are shown underneath the image of the man and next to the cigarettes. This positioning makes it hard to tell if it is the man who is rich and classic, the cigarettes, or both. The image of the working man is one that everyone is able to relate to which is why it is used often.