Man as Quiescent
The Quiescent man in advertising is usually fairly inactive. He is often involved in a light recreational activity, such as playing a video game or watching TV, but he can also be involved in tourism or just completely inactive all together. This shows that it is ok for men to be doing anything productive because they are having a "quiet moment" in their busy life.
In this ad, the model is not doing anything active. He is just standing there looking as if he is in deep thought.