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SCHOLARLY JOURNAL |
POPULAR MAGAZINE |
| AUDIENCE |
Scholarly readers (professors, researchers, students)
familiar with the language of the field
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General population with non-technical background |
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| PURPOSE |
To make original research available to the scholarly world |
To provide general information that is either informative or entertaining |
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| AUTHORSHIP |
Experts in the field with their credentials identified |
Staff or free-lance writers; occasionally scholarly writers |
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| SOURCES |
Bibliography of cited sources documenting the research |
No bibliography; names of reports or references may be mentioned in the
text |
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| PUBLICATION CRITERIA |
Peer-review process |
No specific criteria |
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| FORMAT |
Generally follows a structure that includes some or
all of the following: abstract, methodology, results, conclusion, bibliography |
No specific format or structure |
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| APPEARANCE |
Usually the same for all articles; minimal advertising; little or no
color; graphics used to support text |
Varied formats; lots of advertising; lots of glossy color; graphics used
to enhance articles |