Man as the Breadwinner
A man is typically thought to be the breadwinner for his family. This is shown in advertising which helps to set that cultural idea in our minds. The breadwinner image usually shows the man as controlling either a child or a woman. He often is in the background of the other characters, as though he was protecting them or watching them.
The family in the advertisement looks very happy and fulfilled with what they have. Their home is full of luxuries which could have only been earned through hard work. From the way the man and woman are positioned in the ad, the man seems to be the one who was able to provide these things for his family. He looks content with seeing his family happy and that he could provide for them.