Female Stereotypes in Advertising
"Advertising doesn't mirror how people are acting, but how they are dreaming."
-- John Goodis, advertising executive
Females are most often depicted in negative ways in advertising. Unlike males in advertising, there are only 3 main categories in which women are shown in advertising:
How do females compare to males in advertisements?
Many women are used in advertisements to sell items for the home or body. Many of these products are specifically to enhance one's beauty and by doing this, she is more in control of herself and the world around her.