Man as the Outdoors man
The man as the outdoors man is see in nature or the outdoors. Very often, he has control over the wild nature.
This ad was also run in a popular magazine which attracts both male and female adult readers. In this ad, the man is working to keep control of the boat and is seemingly successful. If just the picture was seen, it would be hard to tell that the ad was actually for a watch. The ad stresses more that if you wear this watch, you can be in control of things as big as the ocean. The ad is more focused on the man, the boat, and the sea, instead of the actual product.