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Developing the Plan:
Enrollment
Strategic Initiatives
January 2001
I. Effective administration of Enrollment Management Model
Issue: Authority and representation for decision-making
Action:
Explore appropriate Enrollment Management Model, including reporting
line and authority.
Action:
Identify composition of EM team including: admission, financial
aid, residence life, multicultural affairs, faculty and student
representatives, institutional research, registrar and athletics.
Action:
Assess role of Admission & Scholarship Committee.
Issue: Environmental Scanning
Action:
Collect and analyze available data regarding enrollment of new
students, attitudes of current students and alumnae.
Action:
Integrate assessment research (SAIL) data with data collected from
enrollment trends.
Action:
Consider new and appropriate academic programs to meet the needs
of prospective and currently enrolled students.
Action:
Analyze college pricing and affordability.
Issue: Strategic integrated marketing
Action:
Integrate benchmarks to develop and implement an institution-wide
strategic marketing plan.
Action:
Integrate the strategic marketing plan into the Enrollment Plan.
II. Achieve Optimum Enrollment
Issue: Define optimum enrollment
Action:
Determine appropriate enrollment goals.
Issue: Recruit and enroll qualified students.
Action:
Implement strategies identified in the enrollment plan.
Action:
Ensure that technology supports all strategies identified to enroll
new students.
Action:
Evaluate and revise plan as needed.
Issue: Ensure that the financial aid program supports the recruitment
and retention of students.
Action:
Award financial aid to support institutional mission and goals.
Action:
Evaluate and revise financial aid policies as needed.
Action:
Increase endowed scholarship funding.
Issue: Develop retention strategy
Action:
Explore appropriate retention model that will insure stability
and support optimum enrollment.
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Page last updated 8/6/03
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