Integrated Marketing Communication Task Force
Spring 2003
More details on Leadership/Communicatin 4.1.1.3

Current, relevant research included information on admitted students, current student surveys (sophomore/senior comparison), benchmarks with competitive “cross-applied” colleges and universities, women’s colleges’ surveys, graduate statistics, and preliminary results from alumnae survey. We are currently planning research with seed money from Lilly initiative to poll alumnae, specifically non-donor populations. Research also needs to be coordinated with other Strategic Plan committees.

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