Task Force on Integrated Marketing Communication

SPAC liaison: Mary Lelik

Responsibility:

Area II: Cultivate leadership and enhance communication

Initiative 4: Create understanding of and achieve commitment to integrated marketing communication (IMC) by the Saint Mary's College Community

Actions:

4.1 Develop and implement an internal and external integrated marketing communication plan
4.2 Market the distinctive features of a Saint Mary's education
Action details (the "matrix" for "Cultivate leadership")

The timeline is not yet developed

Most Recent Progress Report

Task Force Members:

Nicholas Farmer
Chair 		Director of Marketing Communications nfarmer@saintmarys.edu
Mary Pat Nolan Director of Admission mpnolan@saintmarys.edu
Mary Lelik Director of Institutional Research mlelik@saintmarys.edu
Patrick White

Vice President and Dean of Faculty

 pwhite@saintmarys.edu
Sister Rose Anne Schultz Vice President for Mission rschultz@saintmarys.edu
Kay Ball Director of Development kball@saintmarys.edu
Richard Baxter Director of Special Events rbaxter@saintmarys.edu
Judy Fean Director of Campus Ministry jfean@saintmarys.edu
Barb Henry Director of Alumnae Relations bhenry@saintmarys.edu
Mona Bowe Associate Director of Admission mbowe@saintmarys.edu
Melanie McDonald Director of Public Relations, Marketing Communications mengler@saintmarys.edu
Terri Johnson Director of Multicultural Affairs trjohnson@saintmarys.edu
Suzanne Bellina Assistant Director of Athletics & Recreation, Basketball Coach ssmith@saintmarys.edu
Linda Berdayes Assistant Professor, Communication Studies, Dance, and Theater lberday@saintmarys.edu
William Shannon Associate Professor, Business Shannon@saintmarys.edu
Shari Rodriguez Vice President for College Relations srodriguez@saintmarys.edu
Kristin Greenwood Student Representative gree2260@saintmarys.edu
Molly Welton Student Representative welt3883saintmarys.edu

 

The guidelines for constitution of the task force:

Core members:

Director of Marketing Communications
Director of Admission
Director of Institutional Research
Vice President and Dean of Faculty

Guidelines:

The task force must include representation from all three of the College's major constituencies: Students, Faculty, Administration. The Executive Committee of the Faculty Assembly should be consulted regarding selection of faculty representatives.

Last Updated 9/13/04