||Scholarly readers (professors, researchers, students)familiar with the language of the field
||General population with non-technical background
||To make original research available to the scholarly world
||To provide general information that is either informative or entertaining
||Experts in the field with their credentials identified
||Staff or free-lance writers; occasionally scholarly writers
||Bibliography of cited sources documenting the research
||No bibliography; names of reports or references may be mentioned in the text
||Peer-reviewed or Refereed
||No specific criteria
||Generally follows a structure including abstract, methodology, results, conclusion, bibliography
||No specific format or structure
||Usually the same for all articles, minimal advertising, little or no color, graphics used to support text.
||Varied formats, lots of advertising, lots of glossy color; graphics used to enhance articles.