Requirements - Business Administration Concentration in Marketing

Bachelor of Business Administration, Major in Business Administration, Concentration in Marketing (54 hours)

Cumulative grade point average of 2.5 in:

  • BUAD 201 Principles of Financial Accounting 3 hours 
  • BUAD 202 Principles of Managerial Accounting 3 hours 
  • BUAD 221 Principles of Management 3 hours 
  • BUAD 231 Principles of Marketing 3 hours 
  • ECON 251 Principles of Macroeconomics 3 hours 
  • ECON 252 Principles of Microeconomics 3 hours

All of the following:

  • BUAD 312 Principles of Finance 3 hours 
  • BUAD 341 Statistical Applications 3 hours
  • BUAD 344 Business Law I 3 hours 
  • BUAD 346 Personal Ethics and Corporate Culture 3 hours 
  • BUAD 446 Strategic Management 3 hours

One 300/400 level BUEC course (3 hours).

Required Supporting Courses:

  • MATH 114 Introduction to Statistics
  • [CSPC 102 and CPSC 103] Spreadsheets 1 hour and Introduction to Computers 2 hours; or CSPC 207 Computer Programming 3 hours

Four of the following:

  • BUAD 331 Advertising and Promotion 3 hours 
  • BUAD 333 Marketing Research 3 hours 
  • BUAD 334 Buyer Behavior 3 hours 
  • BUAD 342 New Venture 3 hours 
  • BUAD 345 Business Communication 3 hours 
  • BUAD 431 Retail 3 hours 
  • BUAD 432 International Marketing 3 hours 
  • BUAD 434 Sales Management and Professional Selling 3 hours 
  • BUAD 435 Marketing Management 3 hours 
  • BUAD 443 Small Business Consulting 3 hours