Marketing Professor Notes Sophisticated Tactics on Cyber Monday (Fox 28)
Joyce Hicks, associate professor of marketing, was interviewed about the growing popularity of Cyber Monday. She said retailers are expanding online shopping sales by using social media to reach more consumers. If you "like" a store on Facebook, you can get special deals in your email like free shipping or bonus gifts. Hicks noted in her interview, "Businesses have changed a lot in that they're trying to get as many tentacles as they can to try and reach their consumers."