Joyce Lucas Hicks

Faculty Profiles

Joyce Lucas Hicks

Associate Professor
Business Administration Economics


MBA, University of Notre Dame
BS, University of San Francisco

Areas of Expertise 

  • Personal Finance
  • Consumer Behavior

Research Interests 

  • Women and Financial Literacy
  • Personal Finance

Courses Recently Taught 

  • BUAD 202: Principles of managerial accounting
  • BUAD 240:  Financial success strategies
  • BUAD 301: Intermediate accounting
  • BUAD 333: Marketing research
  • BUAD 334: Buyer behavior
  • BUAD 345 Business communications
  • BUAD 370: Service marketing

Professional Experience 

  • Spent 6 years in public accounting at a now Big 4 International Accounting firm and over two years in Industry as a Tax Manager.
  • Presented Continuing Educational Seminars to CPAs.

Creative and Scholarly Work 

  • "Bringing Qualitative Data to Life: Focus Groups"  Presented at the Fall Marketing Management Conference, September, 2016, Providence, Rhode Island
  • "International Financial Reporting Standards comparison with US GAAP: Where have we been, Where are we now, Where are we going?" Presented to the Association for Accounting and Finance Professionals at the Institute of Managerial Accountants, local chapter
  • Interviewed by ABC57 on Super Bowl ads and their tie in to current movie and television themes and music from the 1970s and 1980s
  • Live, in studio interview on WNDU on the topic of spending for Christmas, using debt, credit cards or savings club programs at banks
  • Live interview on WSBT radio on the topic of marketing Halloween and its implications for the upcoming Christmas season

Professional Memberships 

  • Marketing Management Association
  • Midwest Business Administration Association
  • American Marketing Association
  • California Society of CPA's