Analyzing "Big Data" With Applications to Marketing Research

Learn from Saint Mary's Class of 2007 alumna Erin Condon, Ph.D., about how big data is affecting market and consumer insights. Condon is a consultant for consumer and shopper marketing R&D with IRI, a market research company.

Through data collection, data analysis, and predictive modeling, data scientists are able to provide retailers and manufacturers with better decision-making tools to increase business everywhere.  Hear about examples of BIG data, the statistical methodologies and software that can be used to analyze it, and real-world examples of how this data analysis can be applied.