Motivational Talk for Businesswomen on “The Magic Behind Our Dreams”

Gwen O’Brien 
Director of Media Relations
Saint Mary's College
(574) 284-4579

June 21, 2013 (Notre Dame, Ind.)—The Women’s Entrepreneurship Initiative (WEI) at Saint Mary’s College and KeyBank’s Key4Women® will host a free motivational talk for local businesswomen titled “The Magic Behind Our Dreams: Using the Power Within to Effect Positive Change in the World.” The event will be held from 8-9:30 a.m. on Thursday, July 11 in Room 145 of Spes Unica Hall on the Saint Mary’s College campus. Please see below for registration information. Click for a campus map.

Milene Jeffirs, who has vast experience in the areas of organizational development, peace education, values, teamwork, conflict resolution, leadership skills, motivation, and interpersonal skills, will give the talk. Jeffirs is a trained psychologist who graduated from the State University of Londrina, Parana, Brazil. She holds a postgraduate degree from the Brazilian Society of Group Dynamics. She presented her work at the 17th Congress of the International Association for Group Psychotherapy and Group Processes (IAGP) in Rome, Italy in 2009.

While there is no cost to attend this event, registration is required by Wednesday, July 3. To register, go to or contact Anne Niespodziany at Key Bank at (574) 282-8836.

This event is an example of one of WEI’s primary goals: to partner with community businesses, non-profits and organizations to provide financial and business education services to women entrepreneurs in the Michiana region.

About Key4Women®: For decades, Key has been lending to women-owned businesses, watching them grow, and recognizing the unique challenges that women business owners face. The Key4Women program for women business owners offers access to capital, customized financial solutions, networking opportunities and ongoing education. 

About the Women’s Entrepreneurship Initiative (WEI): The Department of Business Administration and Economics and the Center for Women’s Intercultural Leadership at Saint Mary’s College launched WEI in 2010 after the College received a $245,000 Small Business Administration grant to support women’s entrepreneurship in the region. Though the grant has expired, WEI is sustained through the generosity of Jack Ruhe, professor emeritus of business, alumnae, NIPSCO, and local banks including KeyBank, 1st Source, and PNC. WEI partners with community businesses, non-profits, and other organizations to provide financial and business education services to women entrepreneurs. WEI is pronounced "we."

About Saint Mary’s College: Saint Mary’s College, Notre Dame, Ind., is a four-year, Catholic, residential, women’s liberal arts college offering five bachelor’s degrees and more than 30 major areas of study, such as business, nursing, art, chemistry, and social work. The College’s single-gender environment has been proven, in study after study, to foster confidence, ethical leadership, and strong academic success. Saint Mary's College ranks among the top 100 “Best National Liberal Arts Colleges” for 2013 published by U.S. News. Founded in 1844 by the Sisters of the Holy Cross, Saint Mary’s College’s mission is to educate women and prepare them for postgraduate success whether it’s a first job, graduate school, or postgraduate service.