Marketing Professor Says Halloween Sales a "Treat" for Retailers (WSBT-AM)
It’s no “trick” but a real “treat” for retailers. Consumers are spending big bucks on Halloween this year. In total, spending is expected to reach $6.9 billion this year, up from $5.8 billion a year ago and more than double what consumers said they would spend in 2005. Joyce Hicks, associate professor of marketing, talks about the marketing of Halloween and how this could be a good indication of what Christmas spending will be like.