Faculty Profiles
Jackie Yates
"Enthusiasm without knowledge is no good; haste makes mistakes" -Prov. 19:2
I'm a marketing educator, entrepreneur, and communications professional with over 20 years of experience across higher education, business development, and media. I founded and run CM Parker Media, a voiceover and audio production company working with organizations and brands across a range of industries. That work has taught me marketing strategy, branding, and business growth from the inside, not just the textbook. In the classroom, I connect marketing theory to what actually happens in practice, drawing on consumer behavior, entrepreneurship, and strategic communication. Before this, I fundraised nearly $1 million through strategic messaging and helped over 1,000 students navigate visa and college entry systems as an international student advisor. I teach the way I run my business: applied, direct, and focused on what works.
- MA in Communication, Andrews University
- BA in Theology, Burman University
- Consumer Behavior
- Service Marketing
- Entrepreneurship
- Strategic Communication
- Branding & Storytelling
- Personal Branding
- Entrepreneurship and Small Business
- Strategic Communication
- Principles of Marketing
- Consumer Behavior
- Service Marketing
- Business Communication
- Assistant Teaching Professor, Department of Business Administration & Economics, Saint Mary’s College (2025–present)
- Director, Saint Mary’s College Summer Business Institute (2026)
- Founder & CEO, CM Parker Media (2022–present)
- Manager, Women’s Business Center, Cornerstone Alliance (2022–2023)
- Development Officer / International Student Advisor, Andrews University (2009–2022)