Jackie Yates

Faculty Profiles

Jackie Yates

Jackie Yates

Assistant Teaching Professor
Business Administration Economics
149 Saint Mary's Convent
jyates@saintmarys.edu

"Enthusiasm without knowledge is no good; haste makes mistakes" -Prov. 19:2

I'm a marketing educator, entrepreneur, and communications professional with over 20 years of experience across higher education, business development, and media. I founded and run CM Parker Media, a voiceover and audio production company working with organizations and brands across a range of industries. That work has taught me marketing strategy, branding, and business growth from the inside, not just the textbook. In the classroom, I connect marketing theory to what actually happens in practice, drawing on consumer behavior, entrepreneurship, and strategic communication. Before this, I fundraised nearly $1 million through strategic messaging and helped over 1,000 students navigate visa and college entry systems as an international student advisor. I teach the way I run my business: applied, direct, and focused on what works.

Education
  • MA in Communication, Andrews University
  • BA in Theology, Burman University
Areas of Expertise
  • Consumer Behavior
  • Service Marketing
  • Entrepreneurship
  • Strategic Communication
  • Branding & Storytelling
Research Interests
  • Personal Branding
  • Entrepreneurship and Small Business
  • Strategic Communication
Courses Recently Taught
  • Principles of Marketing
  • Consumer Behavior
  • Service Marketing
  • Business Communication
Professional Experience
  • Assistant Teaching Professor, Department of Business Administration & Economics, Saint Mary’s College (2025–present)
  • Director, Saint Mary’s College Summer Business Institute (2026)
  • Founder & CEO, CM Parker Media (2022–present)
  • Manager, Women’s Business Center, Cornerstone Alliance (2022–2023)
  • Development Officer / International Student Advisor, Andrews University (2009–2022)