James Rogers

Faculty Profiles

James Rogers

Business Administration Economics
Spes Unica Hall 355


Education can improve your career; liberal arts education improves your entire life.


MPA, Syracuse University
BA, Hanover College

Areas of Expertise 

  • Advertising
  • Expertise: Marketing
  • Expertise: Brand Management
  • Expertise: Digital Marketing
  • Expertise: Economic Policy

Research Interests 

  • Demography
  • Monetizing the Web
  • Persistent Value of Relationship Marketing

Courses Recently Taught 

  • BUAD 231: Principles of marketing
  • BUAD 331: Advertising and promotion
  • BUAD 336: Brand management
  • BUAD 433: Digital marketing
  • ECON 252: Principles of microeconomics
  • ECON 251: Principles of macroeconomics
  • Sophia Program of Liberal Learning

Professional Experience 

Non-profit events, volunteer marketing director

Creative and Scholarly Work 

Proof of Technology as an Economic Multiplier (Indiana University, 2015)

Professional Memberships 

  • Board of advisors Hanover college business scholars program
  • Midwest Business Administration Association
  • Management Marketing Association