James Rogers
Faculty Profiles
James Rogers
Lecturer
Business Administration Economics
Spes Unica Hall 355
Phone
Education can improve your career; liberal arts education improves your entire life.
Education
MPA, Syracuse University
BA, Hanover College
Areas of Expertise
- Advertising
- Expertise: Marketing
- Expertise: Brand Management
- Expertise: Digital Marketing
- Expertise: Economic Policy
Research Interests
- Demography
- Monetizing the Web
- Persistent Value of Relationship Marketing
Courses Recently Taught
- BUAD 231: Principles of marketing
- BUAD 331: Advertising and promotion
- BUAD 336: Brand management
- BUAD 433: Digital marketing
- ECON 252: Principles of microeconomics
- ECON 251: Principles of macroeconomics
- Sophia Program of Liberal Learning
Professional Experience
Non-profit events, volunteer marketing director
Creative and Scholarly Work
Proof of Technology as an Economic Multiplier (Indiana University, 2015)
Professional Memberships
- Board of advisors Hanover college business scholars program
- Midwest Business Administration Association
- Management Marketing Association
