January 2, 2012 Belles Split Tuesday Contests FORT MYERS, Fla. - The Saint Mary's softball team suffered a 3-2 loss to NYU-Poly but then responded with a 2-0 victory over Mount Saint Mary on Tuesday. January 2, 2012 Belles Bounced by Bulldogs The Saint Mary's basketball team fell victim to a tough shooting performance to open 2012 as the Belles lost 62-52 to Adrian on Wednesday evening. January 2, 2012 Marketing Professor on Best and Worst Super Bowl Ads (WNDU-TV) The big talk around many local offices Monday centered on Super Bowl commercials. Marketing analysts say overall this year wasn't a creative one, with advertisers keeping to the same five basic themes: babies, animals, sex appeal, celebrities, and humor. "There were some memorable ones, but I don't think there was a big breakout commercial that's going to be remembered for years and years and years,” said Joyce Hicks, associate professor of marketing. January 2, 2012 Belles Tie for Third at First Conference Round MARSHALL, Mich. - The Saint Mary's golf team tied for third place at the first MIAA Jamboree of the fall season with a team score of 338 at the Medalist Golf Club. January 2, 2012 Belles Big in Season Finales NOTRE DAME, Ind. - The Saint Mary's volleyball team had a solid day in their final two matches of the 2012 season. January 2, 2012 Marketing Professor on Use of Social Media in Super Bowl Ads (The Obse... This year, advertisements for the Super Bowl XLVI will captivate audiences around the country in a new way. Robert L. Williams, Jr., assistant professor of marketing, said this year's advertisements will be interactive with the use of social media. "Social media has been the game changer for Super Bowl ads," Williams said. "The companies will receive quick feedback to the ads this way." January 2, 2012 Lost Work Productivity Due to March Madness (WNDU-TV) March Madness is not limited to the basketball court. New research shows 38 percent of workers will watch the college basketball games at work, never mind the lost productivity as workers fill out their brackets in their cubicles. Richard Measell, assistant professor of economics, is interviewed. January 2, 2012 Belles Deny Yellow Jackets DEFIANCE, Ohio - The Saint Mary's softball team picked up where they left off yesterday by sweeping a doubleheader at Defiance by 4-0 and 6-2 scores. January 2, 2012 Belles Ground Pilots for Season Opening Win NOTRE DAME, Ind. - Kaitlin Teichman notched the lone goal of the game in the 55th minute as the Saint Mary's soccer team opened the 2012 campaign with a 1-0 win over cross-town rival Bethel on Friday evening.